{"id":3865,"title":"Solution 2 - Large businesses have big budgets for marketing and promotion","advertisement_flag":false,"content":"\n\u003cp\u003eYou should spend about 40 minutes on this task.\u003c/p\u003e\n\n\u003cp\u003eLarge businesses have big budgets for marketing and promotion and, as a result, people gravitate towards buying their products.\u003c/p\u003e\n\n\u003cp\u003eWhat problems does this cause? What could be done to encourage people to buy local products?\u003c/p\u003e\n\n\u003cp\u003eGive reasons for your answer and include any relevant examples from your own knowledge or experience.\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"/d/380-1-ielts-writing-large%20businesses-big-budgets-marketing-promotion\" rel=\"nofollow\"\u003eSolution 1\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"/d/380-2-ielts-writing-large%20businesses-big-budgets-marketing-promotion\" rel=\"nofollow\"\u003eSolution 2\u003c/a\u003e\u003c/p\u003e\n","created_at":"2020-03-19T11:09:24.000Z","author_name":"Bob","tag_groups":["ielts-writing-part-2|IELTS Writing Part 2|false","ielts-writing-opinion|IELTS Writing Opinion|false","ielts-writing|IELTS Writing|false","ielts-academic-writing|IELTS Academic Writing|false"],"author_id":1,"slug":"380-2-ielts-writing-large businesses-big-budgets-marketing-promotion","parent_id":null,"visits":762,"likes":9,"image":null}
[]
[]
ielts-writing-part-2
[{"id":3866,"title":null,"advertisement_flag":false,"author_id":1,"content":"\n\u003cp\u003eThanks to globalisation, multinational conglomerates have entered the local markets. They have huge marketing budgets to promote their products and attract buyers. Unfortunately, the aggressive marketing strategies employed by big conglomerates lead to the demise of local shops. However, local store owners can counter this attack by improving the quality of their products and offering personalised services.\u003c/p\u003e\n\n\u003cp\u003eGlobal business giants now have their outlets even in small villages. Since they offer huge discounts on most products, they can easily attract buyers. At first glance, this may seem beneficial for the customers but it really is not. The presence of international retailers in the local market hurts local businesses and thus the local economy. For example, many local artisans have lost their livelihood because their products have no buyers. Instead of buying their handmade products, people now prefer to buy the factory made goods that look more attractive. If local people lose their livelihood, eventually the purchasing power of the local community will diminish.\u003c/p\u003e\n\n\u003cp\u003eThe only way for local businesses to compete with international giants is to offer personalised services. While it is true that local traders cannot offer the kind of discounts or offers that multinational giants offer, they know their customers better. It is also possible for them to understand the exact needs of their target group. This knowledge actually puts them in a better position to cater to the specific needs of their buyers. In addition to this, the local businessmen should try to improve the quality of their products. This is essential to ensure that their customers will return. The government also needs to intervene and prevent multinational giants from entering certain sectors.\u003c/p\u003e\n\n\u003cp\u003eTo conclude, when international companies woo local customers with great discounts and offers, the local economy suffers the most. However, local businessmen can overcome this threat by offering customized solutions to their buyers.\u003c/p\u003e\n","created_at":"2020-03-19T11:09:24.000Z","author_name":"Bob","tag_groups":[],"slug":null,"parent_id":3865,"visits":0,"likes":-1,"image":null},{"id":3867,"title":null,"advertisement_flag":false,"author_id":1,"content":"\n\u003cp\u003eWriting Tips:\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"/d/how-can-i-improve-my-writing-skills\" rel=\"nofollow\"\u003eHow To Improve Writing Skills\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"/d/what-required-ielts-writing\" rel=\"nofollow\"\u003eWhat Is Required In IELTS Writing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"/d/tips-ielts-vocabulary-writing\" rel=\"nofollow\"\u003eTips On IELTS Vocabulary For Writing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"/d/how-your-ielts-essays-are-graded\" rel=\"nofollow\"\u003eHow Your IELTS Essays Are Graded\u003c/a\u003e\u003c/p\u003e\n","created_at":"2020-03-19T12:02:55.000Z","author_name":"Bob","tag_groups":[],"slug":null,"parent_id":3865,"visits":0,"likes":-1,"image":null}]
[{"id":3850,"name":"Solution 1 - Nowadays people normally stretch their work hours and get stressed","short_content":"You should spend about 40 minutes on this task.\n\nNowadays people normally stretch their work hours and get stressed than before. What are the reasons f ...","likes":0,"slug":"378-1-ielts-writing-nowadays-people-stretch-work hours-get-stressed","tag_groups":["ielts-writing-part-2|IELTS Writing Part 2|false","ielts-writing-opinion|IELTS Writing Opinion|false","ielts-writing|IELTS Writing|false","ielts-academic-writing|IELTS Academic Writing|false"],"image":null},{"id":3853,"name":"Solution 2 - Nowadays people normally stretch their work hours and get stressed","short_content":"You should spend about 40 minutes on this task.\n\nNowadays people normally stretch their work hours and get stressed than before. What are the reasons f ...","likes":6,"slug":"378-2-ielts-writing-nowadays-people-stretch-work hours-get-stressed","tag_groups":["ielts-writing-part-2|IELTS Writing Part 2|false","ielts-writing-opinion|IELTS Writing Opinion|false","ielts-writing|IELTS Writing|false","ielts-academic-writing|IELTS Academic Writing|false"],"image":null},{"id":3856,"name":"Solution 1 - Nowadays many young people leave home at an early age","short_content":"You should spend about 40 minutes on this task.\n\nNowadays many young people leave home at an early age to either study or work in another city. Do you ...","likes":3,"slug":"379-1-ielts-writing-nowadays-young people-leave-home-early age","tag_groups":["ielts-writing-part-2|IELTS Writing Part 2|false","ielts-writing-opinion|IELTS Writing Opinion|false","ielts-writing-advantages-disadvantages|IELTS Writing Advantages Disadvantages|false","ielts-writing|IELTS Writing|false","ielts-academic-writing|IELTS Academic Writing|false"],"image":null},{"id":3859,"name":"Solution 2 - Nowadays many young people leave home at an early age","short_content":"You should spend about 40 minutes on this task.\n\nNowadays many young people leave home at an early age to either study or work in another city. Do you ...","likes":1,"slug":"379-2-ielts-writing-nowadays-young people-leave-home-early age","tag_groups":["ielts-writing-part-2|IELTS Writing Part 2|false","ielts-writing-opinion|IELTS Writing Opinion|false","ielts-writing-advantages-disadvantages|IELTS Writing Advantages Disadvantages|false","ielts-writing|IELTS Writing|false","ielts-academic-writing|IELTS Academic Writing|false"],"image":null},{"id":3862,"name":"Solution 1 - Large businesses have big budgets for marketing and promotion","short_content":"You should spend about 40 minutes on this task.\n\nLarge businesses have big budgets for marketing and promotion and, as a result, people gravitate towar ...","likes":1,"slug":"380-1-ielts-writing-large businesses-big-budgets-marketing-promotion","tag_groups":["ielts-writing-part-2|IELTS Writing Part 2|false","ielts-writing-opinion|IELTS Writing Opinion|false","ielts-writing|IELTS Writing|false","ielts-academic-writing|IELTS Academic Writing|false"],"image":null}]
main-forum
[{"id":70,"slug":"english-skills-listening","name":"English Skills - Listening","post_name":"News For English Skills - Listening"},{"id":72,"slug":"tips-learning-english","name":"Tips For Learning English","post_name":"News For Learning English"},{"id":73,"slug":"english-common-questions","name":"English Common Questions","post_name":"News For English Common Questions"},{"id":75,"slug":"ielts-speaking-part-1-samples","name":"IELTS Speaking Part 1 Samples","post_name":"News For IELTS Speaking Part 1 Samples"},{"id":76,"slug":"ielts-speaking-part-2-3-samples","name":"IELTS Speaking Part 2 \u0026 3 Samples","post_name":"News For IELTS Speaking Part 2 \u0026 3 Samples"},{"id":77,"slug":"ielts-speaking-samples-and-answers","name":"IELTS Speaking Samples And Answers","post_name":"News For IELTS Speaking Samples And Answers"},{"id":68,"slug":"ielts-listening-part-1","name":"IELTS Listening Part 1","post_name":"News For IELTS Listening Part 1"},{"id":74,"slug":"ielts-speaking-samples","name":"IELTS Speaking Samples","post_name":"News For IELTS Speaking Samples"},{"id":78,"slug":"english-skills-speaking-partner","name":"English Skills - Speaking Partner","post_name":"News For English Skills - Speaking Partner"},{"id":81,"slug":"ielts-writing-part-1-general","name":"IELTS Writing Part 1 General","post_name":"News For IELTS Writing Part 1 General"},{"id":83,"slug":"ielts-writing-agree-or-disagree","name":"IELTS Writing Agree Or Disagree","post_name":"News For IELTS Writing Agree Or Disagree"},{"id":84,"slug":"ielts-writing-discuss-and-give-opinion","name":"IELTS Writing Discuss And Give Opinion","post_name":"News For IELTS Writing Discuss And Give Opinion"},{"id":85,"slug":"ielts-writing-opinion","name":"IELTS Writing Opinion","post_name":"News For IELTS Writing Opinion"},{"id":82,"slug":"ielts-writing-part-1-academic","name":"IELTS Writing Part 1 Academic","post_name":"News For IELTS Writing Part 1 Academic"},{"id":86,"slug":"ielts-writing-diagram-process","name":"IELTS Writing Diagram Process","post_name":"News For IELTS Writing Diagram Process"},{"id":87,"slug":"ielts-writing-diagram-map","name":"IELTS Writing Diagram Map","post_name":"News For IELTS Writing Diagram Map"},{"id":88,"slug":"ielts-writing-diagram-bar-chart","name":"IELTS Writing Diagram Bar Chart","post_name":"News For IELTS Writing Diagram Bar Chart"},{"id":89,"slug":"ielts-writing-advantages-disadvantages","name":"IELTS Writing Advantages Disadvantages","post_name":"News For IELTS Writing Advantages Disadvantages"},{"id":90,"slug":"ielts-writing","name":"IELTS Writing","post_name":"IELTS Writing News"},{"id":91,"slug":"ielts-listening","name":"IELTS Listening","post_name":"IELTS Listening News"},{"id":79,"slug":"ielts-writing-part-1","name":"IELTS Writing Part 1","post_name":"News For IELTS Writing Part 1"},{"id":69,"slug":"ielts-listening-part-2","name":"IELTS Listening Part 2","post_name":"News For IELTS Listening Part 2"},{"id":80,"slug":"ielts-writing-part-2","name":"IELTS Writing Part 2","post_name":"News For IELTS Writing Part 2"},{"id":92,"slug":"ielts-writing-graphs","name":"IELTS Writing Graphs","post_name":"News For IELTS Writing Graphs"},{"id":93,"slug":"ielts-academic-writing","name":"IELTS Academic Writing","post_name":"News For IELTS Academic Writing"}]
Thanks to globalisation, multinational conglomerates have entered the local markets. They have huge marketing budgets to promote their products and attract buyers. Unfortunately, the aggressive marketing strategies employed by big conglomerates lead to the demise of local shops. However, local store owners can counter this attack by improving the quality of their products and offering personalised services.
Global business giants now have their outlets even in small villages. Since they offer huge discounts on most products, they can easily attract buyers. At first glance, this may seem beneficial for the customers but it really is not. The presence of international retailers in the local market hurts local businesses and thus the local economy. For example, many local artisans have lost their livelihood because their products have no buyers. Instead of buying their handmade products, people now prefer to buy the factory made goods that look more attractive. If local people lose their livelihood, eventually the purchasing power of the local community will diminish.
The only way for local businesses to compete with international giants is to offer personalised services. While it is true that local traders cannot offer the kind of discounts or offers that multinational giants offer, they know their customers better. It is also possible for them to understand the exact needs of their target group. This knowledge actually puts them in a better position to cater to the specific needs of their buyers. In addition to this, the local businessmen should try to improve the quality of their products. This is essential to ensure that their customers will return. The government also needs to intervene and prevent multinational giants from entering certain sectors.
To conclude, when international companies woo local customers with great discounts and offers, the local economy suffers the most. However, local businessmen can overcome this threat by offering customized solutions to their buyers.
